Top 5 Cost-Effective Tools for SMS Marketing Automation

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Looking for the top cost-effective tool for SMS marketing automation?

SMS marketing is an effective way to engage with your target audiences and tools like Textdrip help you leverage the power of text messaging.

While the majority of SMS automation tools are a little on the expensive side, more affordable and cost-effective tools are available today. The evolving marketing landscape has given rise to numerous SMS Marketing Automation Software that caters to diverse business needs.

Whether you want a tool that is most budget-friendly, offers advanced personalization features, has the best deliverability, or offers seamless integrations, I&#;m going to list some top cost-effective tools for you. So, let&#;s get started:

Top 5 Cost-effective Text Message Marketing Automation Tools

Let&#;s have a look at some top budget-friendly and effective tools:

Textdrip

Well, Textdrip is the obvious choice and one of the popular cost-effective SMS marketing automation tools currently in the market. The reason for being obvious is that users have reviewed the platform graciously thanks to its ease of use, continuous upgrade, and great customer service experience.

Moreover, many business owners have switched from other similar tools to Textdrip as they find greater value in our SMS marketing tool. And I&#;m not making this up, see our reviews on Capterra yourself:

While there are several aspects that need to be addressed from our end, however, we have the vision to become the market-leading customer relationship and SMS automation company.

Here&#;s the set of SMS marketing features Textdrip offers:

• Unlimited data imports
• Message scheduling
• Drip campaigns
• Bulk texting
• Two-way texting
• MMS messaging
• Personalization
• And many more&#;

Pricing: Textdrip offers a simple pricing structure, with the base plan starting at just $19.99 per month. This plan includes 2 credits per SMS, priced at $0.024 per message. It&#;s a flexible and affordable solution designed to fit your SMS marketing needs.

JookSMS

JookSMS is another easy-to-use bulk SMS messaging tool you can consider. Even though the platform is relatively new and doesn&#;t have many reviews on platforms like Capterra and G2 where Textdrip shines, it still includes features such as bulk sending, contact import, API access, SMS triggers, tags, and message scheduling.

It allows you to create different campaigns to automate sending targeted messages to the right people at the right time.

Pricing: JookSMS offers one prepaid and two monthly plans. The Basic plan starts at $25 which includes only SMSs and the Gold plan starts at $50 which includes SMSs. The prepaid plan starts at $0.026 per SMS. Moreover, long-distance number or toll-free number purchases cost extra.

Sakari

The next tool on my list is Sakari. Sakari is also a SaaS-based text message service provider similar to Textdrip. The tool is also generously reviewed on the Capterra for the ease of use, customer service, and features it offers.

Talking about features, Sakari offers unlimited contact imports, 2-way messaging, campaigns, MMS messaging, and others similar to Textdrip. Even though the tool offers several business text messaging features like reminders, alerts, and confirmations, it still lags behind in many capabilities compared to Textdrip.

Pricing: Sakari&#;s plans are a little on the budget-friendly side but not as budget-friendly as Textdrip. Their plans start from $16 a month for sending 500 messages and go up to $640 for sending messages with additional customizable plan.

ClickSend

ClickSend is another top SMS marketing tool that enables businesses to automate sending alerts, notifications, and confirmations. The platform also allows you to send mass texts anywhere in the world

In addition to bulk texting, ClickSend also includes 2-way texting, message automation, MMS messages, to SMS, and many other features for business texting. Moreover, it offers several integrations with its SMS marketing platform.

Pricing: ClickSend offers pay-as-you-go pricing where you&#;ll be charged $0.024 per SMS if you send under 5K messages, or $0. per SMS if you send over 250k messages. Additionally, they charge an extra fee for a dedicated number purchase or dedicated shortcode purchase & setup fee. Textdrip has no SMS limitations, to begin with, and does not charge a setup or number purchase fee.

SMSBump

SMSBump is a Yotpo-owned SMS marketing tool that helps eCommerce businesses drive more sales with targeted SMS and automation campaigns. It offers advanced personalization features, A/B testing, and a built-in event calendar to spark meaningful conversations with eCommerce shoppers.

Moreover, it provides you with the option to use triggered texts and emails to build a flow that fits your brand perfectly. However, it only has integrations with eCommerce brands like Shopify, BigCommerce, and Adobe Commerce, which limits its target audiences to those who use those platforms only.

Pricing: SMSBump offers four different plans and each of which comes with different features and the costs to send one SMS vary in each plan. For instance, it can cost you $16.5 to $13 per SMS based on the plan you select. Textdrip has no such disparity when it comes to the cost of sending one SMS, it only costs $0.012 or $12 for SMSs.

Conclusion

Sure, each one of us wants to pick the right SMS marketing automation software the first time. However, it&#;s possible that you may pick the wrong one initially and want to switch from your existing platform to another one due to reasons including bad experience, limited functionalities, or high expenditure on sending SMSs when you want to scale your SMS marketing efforts.

Out of all the tools discussed above, Textdrip is one of the most popular and cost-effective solutions for your SMS marketing automation needs. Take the demo and see for yourself how Textdrip is better than the rest. You can also talk to our sales team for more details on how our SMS marketing software can help you get better leads and sales, and automate your marketing.

Insight

15 SMS Marketing Ideas to Generate More Sales

SMS campaigns will give your business the revenue boost it needs, but what kind of text marketing messages should you send and when? We've got you covered below.

These 15 SMS marketing ideas show you how to build your SMS subscriber list, send SMS promotions that actually convert, and give you firepower for your marketing strategy&#;all so you can send revenue through the roof while creating great customer experiences.

Why Use SMS Marketing?

More people see and respond to text messages faster than any other channel. That means it's the #1 way to get your audience's attention right now. You can use this attention from SMS marketing to drive quick actions, like:

• Replying to a message

• Completing a survey 

• Making a purchase

• Registering for an event 

• Referring a friend

• Leaving a review

Done well, all of those lead to more revenue for your business.

The best SMS marketing texts will include a call to action (CTA) asking customers to do one of the things above. Create great experiences around these CTAs, and subscribers will continue to stick around. Just be sure to talk to them like you&#;re an actual human being&#;because that&#;s who they&#;re expecting to be on the other side of a text conversation.

We&#;re going to show you SMS marketing ideas your customers will love, so you and your customers will get the most out of your messages. 

1. Tell the World Your Business Can Text 

People will only text you, if they know they can&#;so tell &#;em! 

Your existing customers, followers, the press, advocates, and employees will all want to know your business has a texting option. Get the news out across places like your:

• Website

• Social media

• Digital ads

• newsletters

• General marketing materials

Include the CTA &#;Text Us&#; on any and all of your new marketing materials. Do this when you first start texting and ongoing. You&#;ll have to say it multiple times before it sticks for most people.

One of the fastest ways to capture people&#;s attention and let them know they can text your business number is to place an SMS Chat widget on your website. SMS Chat allows customers to text you directly from your website, and can be customized with a CTA, like:

&#;Text us to get a quote!&#;

Or:

&#;Text us to schedule an appointment!&#;

Any numbers that use the SMS Chat will automatically be saved, so you can text them again for your future SMS marketing campaigns. It&#;s the perfect way to grow your list of numbers.

The more you advertise that your business can text, the more comfortable customers will be using the channel to communicate with you. 

2. Build an SMS Subscriber List

While you technically can text anyone who&#;s given you their contact info&#;we recommend that you only text the ones who&#;ve specifically opted in to receive texts from you. That way you&#;re fostering relationships with people who you know are interested in what you have to share.

The best way to build a list of opt-ins is through keywords. A keyword is a term customers text to your business number to be opted-in for specific information. Pick a term that is relevant to what you do, and showcase it in public places like your website, social media, and digital ads with an announcement, like: 

&#;Text DEALS to [business number] for updates on our upcoming sales and discounts!&#;

You can create different keywords for different target customers, which is great if your customer base has different categories of products and services they&#;re interested in. 

Every time a customer texts in a keyword, they&#;ll receive an autoreply telling them they&#;ve successfully been opted in. You get to choose what this message looks like, which is why we recommend using it to tell customers:

• What kinds of messages they can expect to receive 

• Why these messages will bring them value

• How often they can expect to receive these messages

&#;Thanks for opting in for [business] updates! Once a week we&#;ll send our latest deals, plus early access to our newest products before they even hit the shelves.&#;

This is not a one-time gig though. Building your SMS list must be a continual process for you to expand your reach and grow sales.

3. Send SMS Campaigns with Exclusive Offers 

Everybody wants to be a VIP. Give your customers and followers that opportunity. Advertising discounts and flash sales creates a sense of urgency, especially when they&#;re limited to only your SMS subscribers. It&#;s just one more way to get customers to join your SMS subscriber list when you have a clear CTA like:

• Customers will receive a one-time discount code when they join 

• SMS subscribes get behind-the-scenes info and updates that your business doesn&#;t share anywhere else

• Customers can earn points toward purchases every time they participate in your text campaigns

• SMS subscribers get opportunities to have input on your store, like which new products you add next

Just be sure to follow up on any rewards and value you promise. You&#;ll get as much from your SMS marketing campaigns as you put into them. That said, if your goal is to create an exclusive community that&#;s excited to hear from you, you&#;ve got to focus on personal touches to make them feel that way.

These are your VIPs&#;so talk to them like friends. Share behind the scenes, major milestones, and other details that make them feel like they&#;re part of your growth. If you can turn your SMS Channel into an exclusive content distribution machine, that also includes sales, you&#;ll build a loyal audience.

4. Share Updates On New Products and Services

Customers subscribe to your SMS list because they care about new products and services you&#;re dropping. So tell &#;em about them.

Include why these products and services are important to the customer in your texts, plus a link to check them out. A photo of the product, or an infographic on what the service accomplishes, can also go a long way in getting a customer to take action. 

After that first text, depending on how complex the product or service is, you can space out follow up texts to further introduce and hype the new release, including:

• A link to a customer testimonial or case study

• A highlight of a specific feature the product or service offers 

• Links to guides or blogs on how to best utilize it

• Links to events or seasonal topics that highlight its relevance or usefulness

Any link you share with Text Request is automatically shortened, plus you can track its click rates across mass texts.

We recommend limiting these texts to once a week, so the new product or service can stay top-of-mind without overwhelming your customer. If there&#;s a lot of info you&#;re trying to share, use an image, flyer, or infographic. Keep the hype simple and sweet.

5. Create Personalized Promotion Opportunities

Any kind of personalized marketing will capture a customer&#;s attention. Combine that with the speed of texting, and you&#;ll hook customers as soon as you put the line in. That&#;s why they&#;re interacting with you on that channel in the first place&#;texting is fast and personable.

Start by categorizing your contacts into Groups, or segmented lists, based on their interests, including:

• The type of service or product they typically purchase the most

• Seasonal events or offers they participate in 

  For more information, please visit bulk sms marketing service.

• Their specific use cases or goals

• Where they are in your sales funnel (prospect vs. subscriber) 

Create SMS campaigns that are relevant for each of these Groups, so they know you&#;re paying attention to their individual needs. 

Once your contacts are in Groups, you can personalize your campaigns one step further by using Text Merge. Text Merge is a Mass Text with customizable fields you can fill with things like:

• The customer&#;s name 

• Last purchase or service

• Next appointment date 

• Number of existing points for a reward system 

Seeing details like these pop up on their screen will encourage customers to interact with your message way more than a generic notification.

Don&#;t need to send a Mass Text every time? Our Merge Fields feature allows you to achieve the same level of personalization, but with individual messages.

6. Celebrate Milestones, Holidays, and Events With Customers

If sales are the only thing you text people for, you risk pushing them away. Mix it up occasionally, by celebrating things like:

• The customer&#;s birthday 

• Major company events or accomplishments

• Holidays 

• The anniversary of a customer&#;s first service, appointment, or subscription date 

These are all organic opportunities to stay top-of-mind, by reminding customers you exist and you want to commemorate big moments with them. This works to establish your brand as someone who cares about them, as opposed to just another company that wants their money&#;which helps you draw in more customers in the long run. 

Giving a shout-out to a customer on their birthday, in particular, can impact retention. Text Request has custom fields to help you document things, like when a customer&#;s birthday is or the date of their first purchase.

7. Promote the Valuable Content You Create

You most likely already create content to establish yourself as an industry expert to customers. The biggest part of content marketing is distribution, so it only makes sense to incorporate sharing that content into your SMS marketing strategies. 

Start by returning to the SMS subscriber list and Groups we talked about earlier. You can use the keywords subscribers have chosen to opt into, or the Groups you manually categorized your contacts into, as a way to determine what kinds of content they&#;d like to receive. 

For example, SMS subscribers who opted in using the term TOOLS will most likely be thrilled to receive blog posts you&#;ve created around existing tools in your industry. Likewise, any contacts you&#;ve categorized into a Group based on the seasonal services they get will love educational guides on what causes the problems they typically get those seasonal services for. 

Personalization should drive the content you share via text message. It&#;s what customers expect and will interact with. 

8. Share Interactive Content

Things like polls, surveys, and questionnaires give you a chance to get feedback from your customers on future marketing efforts. You can gauge what they care about, when you ask questions like:

• Want to vote on your favorite product release this year?

• How could our services benefit you more?

• Which product, service, or feature would you like to see added most?

These questions could either be asked directly in the body of the text, or you could link to more in-depth polls or surveys for the customer to complete. We personally love using Google Forms and SurveyMonkey for interactive campaigns like these. 

Customers will stick with your business, when you give them opportunities like this to have a small say in what you do. It&#;s the kind of experience people want when they have the power to text you directly. 

9. Send Links to Your Physical or Virtual Events

SMS subscribers opt in because they want updates on what you're doing&#;that includes your events. Sharing links to tickets or registration via SMS is one of the quickest ways to grow attendance.

You can also attract new contacts who haven't joined your SMS subscriber list, by using keywords to generate hype around the event. 

&#;Text [keyword] to get early bird prices on tickets to our annual [event] webinar!&#; 

The texts you send to customers to promote the event should include things, like:

• Links to tickets

• Event hashtag for customers to share on social media

• Details on any early bird specials or group bundles

• Giveaways or swag that will be available at the event 

• Food and drink options

You can even text customers during the event for things like updates, upsells, parking information, seating charts, and more. 

Texting is an ideal way to get the most out of your event, while also making it more efficient for attendees. Plus tying your events to your texts shows people your SMS list gives them those great customer experiences they&#;re looking for.

&#;

Our ticketing team saw engagement immediately increase when we began using Text Request.&#;

Jeremy Alumbaugh, Managing Director

Chattanooga Football Club

10. Use SMS Marketing Automations to Your Advantage

Text messaging is a great channel for one-on-one communication, but there are ways to make it work for you even when your reps aren&#;t around to actively send messages. 

Autoresponders move people through your sales funnel, by sending automatic messages when you&#;re not in the office. 

&#;Thanks for contacting [Business]. Use [link] to start your quote, and someone from our team will get back to you as soon as possible.&#;

We also have multiple integrations that automatically trigger text messages based on certain actions, including: 

• Square: SMS invoice notifications 

• MindBody: SMS class reminders for those in the fitness industry

• Clio: SMS billing notifications, payments links, and appointment reminders for those in the legal field 

• HubSpot: Send Message Triggers can be added to Contact-Based Workflows

Don&#;t see any software you use in this list? You can always reach out to our team to see what new integrations we have cooking. The more efficient your text workflows are, the more engagement you&#;re going to get from customers. 

11. Upsell Relevant Products and Services 

Remember those Groups we talked about earlier? You can also use them to track upsell opportunities when you categorize contacts by their previous purchases. 

A good upsell text will feel more like a customer service interaction than a sales pitch. You&#;re introducing an offer that will make the customer&#;s life easier and improve their overall experience&#;which is why your accompanying text message should explain that value to them, including:

• Whether or not the upsell is time-sensitive for a seasonal event

• How the upsell compliments a product or service the customer is already using

• If there&#;s a discount or deal associated with upsell, because of a previous purchase the customer made

• How the upsell fits into the customer&#;s current goals or use cases

It&#;s all about showing the customer how the upsell is relevant to them in one short and sweet message. That said, if the relevancy is more complicated than one text allows room for, you should link customers to a guide or landing page that walks them through how it will benefit them.

Just like everything else with texting&#;and marketing in general&#;these upsells need to be personal to the customer if they&#;re going to make an impact. 

12. Coordinate Your SMS and Marketing Efforts

Cross-pollinating your SMS and subscriber lists is one of the fastest ways to grow both. You&#;re also more likely to get a customer to take action when they see a back-to-back text and about a new offer you have. 

We have an integration Constant Contact that let you automatically pull the numbers you collect from those platforms and put them into your Text Request account.

Follow up with subscribers on both platforms, and use data from your campaigns to better target your SMS subscribers. Text messaging is just like any other marketing channel in that you will see the most returns when you use it in tangent with your other channels. 

13. Share Service and Appointment Reminders

No-shows are the bane of service-based businesses. The simplest SMS marketing tactics you can implement to help eliminate them are appointment confirmation texts. Customers will also greatly appreciate the reminder! 

Even if they can&#;t make the appointment, the confirmation text can include a link to reschedule&#;so the business isn&#;t lost. 

&#;Hey [Name], this is a reminder that your appointment is at [time] today. Text C to confirm you&#;re coming, or use [link] to reschedule.&#;

We have pre-made text message templates specifically for your appointment scheduling needs.

Use SMS marketing to make things more efficient for your customers, and you&#;ll see higher rates of retention and revenue. 

14. Ask For Reviews Via Text Message

Review links get lost in , and in-person asks are forgotten as soon as the customer walks out the door. That&#;s why our customers have made the biggest impact collecting reviews using text messaging&#;because their review link is actually seen and opened through that channel. 

If you don&#;t have a preferred review platform, we suggest creating one with Google Business. Google reviews greatly affect how you rank in organic searches, plus it&#;s a search engine that is used across most audiences.

Once you create your Google Business account you can:

1. Connect your Google Business to Text Request

2. Insert custom reviews links into your texts asking customers for feedback

3. Monitor and respond to oncoming reviews from inside Text Request

Text messaging is the fastest way to reach your current customers for reviews, and Text Request gives you one place to manage them.

Just be sure you give customers enough time between a purchase or service, before you make the ask. We have a whole guide dedicated to helping you collect more 5-star reviews.

15. Create an SMS Referral Program

Text messaging fits perfectly into your referral process, whether you&#;ve already created one or you&#;re starting from scratch. 

You just need a referral link that your existing customers can text to the friends and family they want to send your way. We recommend Referral Rock and Referral Candy as tools to create this link.

Share this link with your existing customers, either on your website or through text, with a message like:

&#;Share this referral link with your friends [link], and receive a 10% discount off your next purchase when they sign up!&#;

A small incentive or reward can go a long way in getting customers to participate. But you have to create great customer experiences first, then swoop in with a referral program that capitalizes on it second for the best results. 

Launch Your Text Message Marketing Strategy 

You&#;ve got your list of SMS marketing ideas, now it&#;s time to create text messages. We have a full list of premade promotions and marketing text templates to get you started. 

Create a communications calendar, plan out what you want to text about, have assets ready to go ahead of time to complement those messages&#;and you&#;ll be on your way to generating more sales with your SMS marketing strategy! 

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